By Sherrie Coburn, LUTCF, ALMI, FIC
I am the new Senior Executive of Sales and Marketing for ISDA Financial Life, and I am truly excited to join this organization and bring energy, vision, and momentum to this role.
Over the past 25 years, I have built a distinguished career in the insurance industry, leading teams at both national and regional levels, including five years within the fraternal market. My experience includes recruiting, developing, and managing brokers and agents, as well as educating them in product knowledge and effective sales strategies.
My strength in relationship building has been central to my success—driving recruitment, mentorship, motivation, and long-term growth. Through these efforts, I secured contracts with more than 30 national IMOs and successfully contracted and supported hundreds of independent agents.
Having achieved success as both a leader and a producer, I bring a proven ability to lead by example, inspire performance, and deliver measurable results. I look forward to contributing to ISDA’s growth and expanding its reach and impact.
On a personal note, I was born and raised in Western PA, where I continue to reside with my husband. We are fortunate to have our two adult sons, their wives, and their growing families nearby.
I also come from a very large Italian family, which makes this opportunity especially meaningful to me. For that reason, this role is not only a professional endeavor, but a personal connection to the values of family, tradition, and community that ISDA represents.